Corporate sustainability includes environmental, economic, and social dimensions and the comprehension of how a business operates in those dimensions by formulating a strategy. This thesis will focus on how a business model for an innovative water-storage technology may be developed to promote a sustainable environment. In our result-driven environment there is often a high pressure on company performance and timeline, where the corporation is forced to increase their revenue to the highest limit in a shorter period of time and to deliver an outstanding result to investors. The management will be actively looking for new business opportunities in emerging markets or new innovations, since the investors demand an enhancement of constant growth in business success and therefore there is often no time left to think about how they might ensure an environmentally and economically sustainable business model.
By considering natural resources as one of the key assets in the world, this business model develops a comprehensive new business approach, implementing a water-storage technology, Superabsorbent Polymer (SAP). The SAP has the potential to increase plant growth and decrease water-stress factors in agricultural and environmental applications. The world is facing challenges related to water scarcity, and water conflicts are rising. When it comes to the question of human rights and water access, who has first priority of access to water? Is it more important to have the right to water access for crop production to produce food or is it a right to water access for human consumption? In this context, there is probably no right or wrong answer, but there are losers on both sides and the poorest are hit the hardest.
The thesis aims to develop a business model which take the environmental factors into account and at the same time, the capitalistic approach of an economical profit, with the goal of ensuring a successful ecological business model. The first phase of the desk research evaluates the theoretical framework in particular the business model generation (BMG). This is applied in phase two, the situation analysis, and used as the basis for phase three, the conceptual design of the business model.